Luxembourg, 22/12/2005 (Agence Europe) - The European Court of First Instance has rejected French company BIC's request for the three-dimensional shape of its cigarette lighters to be an EU trademark. The court says the cigarette lighter 'is devoid of any distinctive character', confirming the decision by the Board of Appeal, itself confirming the initial decision by the Trademark Office. 'The average consumer's perception of the trademark in question is influenced by his or her level of...