On Thursday 5 June, the European Consumer Organisation (BEUC) announced that it had lodged a complaint with the European Commission and the CPC network against the online sales platform Shein, accused of using misleading interfaces (‘dark patterns’).
“These techniques push consumers to buy more than planned and fuel the environmental and societal problems caused by the low-cost fashion industry” (‘fast fashion’), says the association in its press release.
BEUC is asking the...