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Europe Daily Bulletin No. 7760

17 July 2000
Contents Publication in full By article 35 / 40
ECONOMIC INTERPENETRATION / (eu) agri-food

Britain's DIAGEO has announced that its subsidiary PILLSBURY is to be merged with the American firm GENERAL MILLS and that it will hold a 33% stake in the new group. This operation, that will give rise to the fifth largest group in the agri-food industry with a turnover of some $13 bn, values PILLSBURY at $10.5 bn. In addition, DIAGEO is to pool its spirits and brewing activities within a single division. The new entity will count among its brands twelve of the largest alcohol names in the...

Contents

A LOOK BEHIND THE NEWS
THE DAY IN POLITICS
GENERAL NEWS
ECONOMIC INTERPENETRATION
SUPPLEMENTS