Britain's DIAGEO has announced that its subsidiary PILLSBURY is to be merged with the American firm GENERAL MILLS and that it will hold a 33% stake in the new group. This operation, that will give rise to the fifth largest group in the agri-food industry with a turnover of some $13 bn, values PILLSBURY at $10.5 bn. In addition, DIAGEO is to pool its spirits and brewing activities within a single division. The new entity will count among its brands twelve of the largest alcohol names in the...