On Thursday 22 January, the European Commission launched the 2026 calls for proposals to support campaigns and events promoting the consumption of high-quality, sustainable agri-food products from the European Union, both within the EU and worldwide.
Up to €160 million will be made available to co-finance programmes proposed by producer groups and other professional organisations in the agri-food sector on the EU internal market as well as on major non-EU markets with high growth...