On Monday 8 December, following an in-depth investigation launched in June, the European Commission unconditionally approved the proposed acquisition of Kellanova by Mars, finding that the transaction does not raise competition concerns in the European Economic Area (EEA) under the Merger Regulation (139/2004).
The EU institution examined the extent to which the addition of Kellanova’s brands, such as Pringles and Kellogg’s, to Mars’ already substantial portfolio, which includes...