On Thursday 13 November, the European Commission announced the opening of a formal antitrust investigation to assess whether the Austrian company Red Bull has abused its position to implement, at least in the Netherlands, an illegal strategy aimed at restricting competition on the wholesale market for energy drinks.
After carrying out a series of unannounced inspections in 2023 at various of the brand’s establishments (see EUROPE B13146A16), the EU institution is concerned that Red Bull:...