22/07/2025 (Agence Europe) – In a letter sent to the Danish Presidency of the EU Council on Thursday 17 July, around thirty companies, NGOs, advertising industry organisations and certification schemes called on EU Member States to relaunch trilogue negotiations on the Green Claims Directive. This directive is all the more necessary as enforcement of the directive on unfair commercial practices “cannot keep pace with widespread greenwashing”, according to ClientEarth, Back Market and...