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Europe Daily Bulletin No. 8787

17 September 2004
Contents Publication in full By article 37 / 55
GENERAL NEWS / (eu) eu/competition
Commission clears TV ratings joint venture between VNU and WPP

Brussels, 16/09/2004 (Agence Europe) - The European Commission has granted regulatory clearance to a proposed joint venture between VNU of the Netherlands and Britain's WPP, which will bring together their television audience measurement (TAM) services outside North America. VNU, through AC Nielsen (which is acquired in 2001) is active in Sweden and Ireland, while WPP is present in Cyprus, Greece, Hungary, Italy, Poland, Slovenia and the UK. Although the resulting company will be one of the...

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