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Image header Agence Europe
Europe Daily Bulletin No. 13665
Contents Publication in full By article 38 / 42
NEWS BRIEFS / Sport

#BeActive 2025’ - new campaign celebrates 10 years of European promotion of physical activity and adapts to challenges of digital world

23/06/2025 (Agence Europe)To mark Olympic Day, the European Commission announced the launch of the ‘#BeActive 2025’ campaign on Monday 23 June. This year’s event, which celebrates the tenth anniversary of ‘European Week of Sport’ (23-30 September), promotes physical activity in the face of challenges linked to the digital world, such as social cohesion and mental health issues. ‘Celebrating 10 years of European Week of Sport’, ‘#BeActive - Yesterday. Now. Always’ and ‘Move more, scroll less’ are the three messages of this campaign, which aims to encourage active lifestyles across Europe, in 42 countries and regions. Applications are open until 24 September for the new European Sport Awards ‘#BeActive’, which recognise European projects that promote sport and physical activity. Further information: https://aeur.eu/f/hi4 (NP)

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