In a judgment handed down on Wednesday 17 July (Case T-255/23), the General Court of the European Union dismissed the action brought by Escobar Inc., a company established in Puerto Rico, against the refusal of the EU Intellectual Property Office (EUIPO) to register the word sign Pablo Escobar as an EU trade mark.
According to the Court, the EUIPO was right to consider that citizens would associate goods and services bearing the name of the Colombian drug trafficker, who was shot dead by...