Following a dialogue with the European Commission and national consumer protection authorities, the latter announced on Thursday 7 March that the online dating platform Tinder has undertaken to inform consumers about how the discounts it offers for its premium services are calculated.
These are personalised by automated means, which identify consumers who show little or no interest in its premium services at a standard price, and then offer them personalised discounts.
This personalisation of discounts, without explicitly informing consumers, is considered unfair by European authorities, as it prevents them from making an informed choice and contravenes EU legislation.
Tinder is committed to informing consumers that discounts on its premium services are personalised by automated means and the reasons why they are receiving these discounts.
Similarly, the dating application has undertaken not to apply personalised pricing based on age, without clearly informing its users beforehand.
These measures must be implemented by mid-April 2024. (Original version in French by Isalia Stieffatre)