Brussels, 12/06/2008 (Agence Europe) - On Thursday 12 June 2008, the Court of justice ruled that trade marks do not take primacy over the right to comparative advertising, as long as the advertising in question does not denigrate the competition or cause confusion in the minds of the public. It is highly unlikely, then that English courts will find against British telecommunications company Hutchison (H3G) for using a rival's trade mark in its television advertising (case C-533/06).
“We...