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Image header Agence Europe
Europe Daily Bulletin No. 13439
Contents Publication in full By article 17 / 35
SECTORAL POLICIES / Digital

Apple delays arrival of its new AI services in Europe and blames DMA

The American company announced on Friday 21 June that it was delaying the arrival of three new artificial intelligence features - Phone Mirroring, SharePlay improvements for screen sharing and Apple Intelligence - due to “regulatory uncertainties” linked to the Digital Markets Act (DMA).

In an e-mail to The Guardian, Apple said it was concerned that “the DMA’s interoperability requirements would require us to compromise the integrity of our products in a way that jeopardises user privacy and data security”.

The DMA prohibits the practice of self-referencing, which can cause problems in the answers given by Siri and enhanced by AI.

However, the other two features, which allow you to control an iPhone with a Mac and improve screen sharing between Apple devices, do not appear to be directly targeted by the DMA at this stage.

It is not the first company to delay the arrival of some of its AI functionalities in Europe. A week ago, Meta announced that it was suspending the development of its model in the EU, due to problems with the General Data Protection Regulation (GDPR) (see EUROPE 13433/12). (Original version in French by Isalia Stieffatre)

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