The European Commission confirmed on Wednesday 15 December that a total of €185.9 million has been allocated for the promotion of EU agri-food products inside and outside the EU in 2022 (see EUROPE 12760/6).
As in 2021, next year’s promotion policy work programme focuses on agricultural products and practices that support the objectives of the ‘European Green Deal’, such as EU organic products, fruit and vegetables, sustainable agriculture and animal welfare.
The promotion policy will co-finance campaigns in line with the ambitions of the European Green Deal and which support the objectives of the ‘Farm to Fork’ strategy, Europe’s Beating Cancer Plan and the Organic Action Plan, the Commission explained.
In terms of campaigns outside the EU, they are primarily aimed at markets with high growth potential, such as Japan, South Korea, Canada and Mexico.
The calls for proposals for the next campaigns in 2022 will be published in early 2022. Link to the 2022 work programme: https://bit.ly/3GKVVbO (Original version in French by Lionel Changeur)