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Europe Daily Bulletin No. 9205

7 June 2006
Contents Publication in full By article 40 / 46
GENERAL NEWS / (eu) eu/consumers/media
BEUC campaigns against product placement on television

Brussels, 06/06/2006 (Agence Europe) - At the hearing at the European Parliament on Thursday and Friday on the draft review of the Television without Frontiers directive (Europe will be returning to this), the European Consumers' Organisation BEUC launched a new campaign against the danger of the new directive allowing product placement on television. BEUC gave participants at the hearing a series of examples of this hidden advertising, allowed in the United States, where actors in TV series...

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