Brussels, 26/10/2005 (Agence Europe) - On Wednesday, the European Commission endorsed 15 programmes submitted by EU Member States to sing the praises in the wider world of European food and drink. The EU budget will provide EUR 13 mil for publicity campaigns on wine, dairy products, meat, flowers and fruit juice, covering up to 50% of total costs.
The publicity and public relations campaigns are targetted on the United States, Canada, Japan, Russia, Ukraine, China and Switzerland. The EU...