The EU Member States have enabled the tourism sector to make progress in its ecological and digital transition, according to a European Commission report published on Wednesday 28 May.
A total of 22 Member States have put in place strategies that consider the economic, environmental and social sustainability of tourism. Nine Member States have strategies applicable up to 2030. NGOs and small and medium-sized enterprises (SMEs) play an active role by working with public authorities on strategy development and implementation, supported by EU legislation on, for example, short-term rentals and multimodal passenger mobility. The most notable progress during 2024 was the adoption of numerous legislative proposals under the European Green Deal. Stakeholders have received more pledges on these subjects, but these have not yet been completed.
The digital transition dimension continues to lag slightly behind the green transition in terms of stakeholder pledges and reported Member States measures. The European Monitor of Industrial Ecosystems (EMI) survey of tourism businesses in 2024 shows that the adoption of advanced digital technologies has increased productivity by up to 15%. The largest proportion of respondents saw an increase in productivity thanks to ‘cloud’ computing, followed by artificial intelligence and ‘big data’.
Read the report: https://aeur.eu/f/h3t (Original version in French by Anne Damiani)