On Thursday 19 September, the European Commission published a policy paper online, following the two calls for evidence launched in January 2024, on competition in generative AI and virtual worlds.
The paper therefore explores market dynamics, emerging tendencies and barriers to entry in these sectors and proposes elements of a preliminary framework for the analysis of several cases, such as “possible theories of harm” and “efficiency gains”.
It also focuses on the types of antitrust issues likely to arise and the possible tools for resolving them, including antitrust enforcement and merger control as well as the Digital Markets Act (DMA).
Given the scale and scope of the impact of these technologies and the risks they may entail for the European ecosystem, DG COMPET, which is behind this policy paper, states that it is “actively monitoring the AI and virtual worlds sectors to ensure that competition is not negatively affected”.
See the document: https://aeur.eu/f/dhm (Original version in French by Isalia Stieffatre)