The EU delegation in China launched, on Thursday 12 September, the “Sustainability Tour 2024” a social networking campaign highlighting cooperation between the EU and China on sustainable development projects.
Hosted by the Deputy Head of the European Union Delegation to China, Mattias Lentz, the event highlighted projects supported by the EU, the European Investment Bank and EU Member States in China in areas such as plastic reduction, clean energy and sustainable agriculture.
The campaign, which was first run in 2021, invites Chinese vloggers to visit 21 projects in 14 locations across China and share their experiences on platforms such as Weibo, Douyin and Xiaohongshu.
“This second edition of the Sustainability Tour affirms that global green transition remains at the core of EU-China relations, from high-level dialogues to applications that have a positive impact on people’s lives”, said Mr Lentz.
The campaign runs from 13 to 30 November. (Original version in French by Pauline Denys)