On Thursday 7 March, the Court of Justice of the European Union handed down a ruling (C-604/22) in which it clarifies the basic rules of the General Data Protection Regulation (GDPR) in the context of the auctioning of personal data for advertising purposes.
This ruling follows questions for a preliminary ruling referred by the Brussels Court of Appeal, before which an action was brought by IAB Europe, a non-profit association, which represents undertakings in the digital advertising and...