Brussels, 21/06/2012 (Agence Europe) - On 21 June the European Commission decided to refer Poland to the EU Court of Justice for failing to fully implement the EU Audiovisual Media Services directive. Poland has partially implemented the directive but not the provisions concerning on-demand services. This means that providers of such services are not obliged to protect viewers, especially children, from hidden advertising (such as subliminal advertising) or from content containing incitement to hatred.
Poland does not respect the rules on the European content of services provided on-demand either. It should have implemented the directive in full, including the rules for on-demand services, by December 2009, points out the Commission. The Commission is therefore proposing a daily fine of €112,190.40 which would be paid from the date of the Court's affirmative ruling until Poland notifies the Commission that it has fully implemented the rules into national law. (IL/transl.fl)