Brussels, 23/04/2004 (Agence Europe) - By initiative of Viviane Reding, the European Commission adopted an interpretative communication of the "Television without borders" directive on 23 April (TVSF was adopted in 1989 and renewed in June 1997). This communication shows that new technology and forms of advertising, such as shared screens, interactive advertisements and virtual advertising, are compatible with the directive, as long as their use respects the objectives of general interests...