On Tuesday 16 October, the European Commission announced that €172.5 million of Community funding would be devoted to measures for the promotion of EU agri-food products in Europe and worldwide.
Out of the 79 programmes approved (rolled out over the next three years), 48 of them target non-EU countries, and 23 are dedicated to the fruit and vegetables sector. Other sectors include cheese and dairy products.
The programmes in question are designed to help producers of the EU agri-food sector to communicate about the quality of their products, with a view to promoting those products within the EU and open up new markets.
A total of €97 million has been allocated this year to simple promotion programmes, submitted by one or more proposing organisations from the same member state. An additional €75.5 million will fund multi-programmes (several countries). The selected programmes cover applicants from 19 member states. (Original version in French by Lionel Changeur)