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Image header Agence Europe
Europe Daily Bulletin No. 11657
SECTORAL POLICIES / Consumers

BEUC urges food industry to stop targeting children in “pernicious” marketing

It is urgent that the agri-food industries in the EU respect the voluntary commitment they made in 2012 and put a stop to the targeted marketing of children to promote unhealthy food.  If they fail to respect this commitment, the European Consumers Organisation (BEUC) warns in a new online campaign that regualtion would be the only way of fighting against this “pernicious practice”.

According to the WHO, one in three children in Europe is currently overweight or obese.  The BEUC...

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