Promising central European e-commerce market. Following its report on Southern and Eastern Europe, Ecommerce has now published a report on e-commerce in Central Europe. This report highlights average growth of +23% in 2013. The Central European e-commerce market looks very promising in comparison to average growth of +17.5% in this market in the whole of Europe. With a figure of €93.3 billion, Central Europe accounts for a total of 25.7% in e-commerce sales made in Europe. Eastern Germany is by far the leading country in electronic sales made in the region, with a value of €63.4 billion out of a total of 70.5 million people. Due to its size, the e-commerce market in Germany has become a market in its own right and is revolutionising the commercial traditions that have hitherto held sway. E-commerce growth in Germany is also the strongest in the region with +27% in 2013, with similar prospects for 2014. Poland is the next in line, with growth of almost 25%. The Czech Republic, Hungary, Slovakia and Slovenia also experienced growth levels of almost 20% last year. The lowest rates of growth were recorded in Austria and Switzerland (+12% approximately). Overall, throughout Central European countries, consumers spent an average of €1,379 online last year, the equivalent of €100 more than in 2012 and a little more than the European average (€1,376 per person). With an average of €2,122 per person, Austria is the country where e-consumers spend most, followed by Switzerland (€1,789 per person). Germany is third, with €1,585 per person, way ahead of the Czech Republic (€617), Poland (€539), Hungary (€460), Slovenia (€400) and Slovakia (€244). (IL)