Brussels, 26/09/2006 (Agence Europe) - The European Commission has cleared the proposed acquisition of All3Media Group, the UK TV production and distribution company, by Permira Holdings, an international private equity firm because the transaction would not significantly impede effective competition. The only company which is active in pay TV and free TV broadcasting, radio and advertising and over which Permira has - joint - control, is SBS Broadcasting. All3Media is active in independent TV production, distribution of television programmes and talent management and conducts its business mainly in the UK. The Commission's examination of the proposed transaction showed a few overlaps between the activities of SBS and All3Media in some European countries, in which their business is rather complementary. The Commission examined the Dutch and the Swedish markets for possible competition concerns and found that potential closing off of markets would be unlikely due to the fact that there are several strong, effective competitors with significant market shares present in these markets.