Brussels, 22/07/2003 (Agence Europe) - After publishers and breweries (see Europe of 18 July, p. 17), it was the turn of consumers to react to the Commission's proposal to more tightly control health and nutrition claims on food labels and advertising. “This is a very good proposal”, said Jim Murray, BEUC Director, adding: “Too many current claims are misleading, ambiguous, unclear and/or ill founded.” In a press release, BEUC lists its “ten commandments” for health claims, which should not, for example, claim that food can cure or treat diseases; labelling that food is “x% fat free” should be banned (since it is misleading); and rules governing health claims should cover labelling, advertising, product information cards, recipe cards and all other marketing material.