Brussels, 20/06/2002 (Agence Europe) - The European Commission has given the green light to the proposed acquisition of American advertising and marketing company Bcom3, by France's Publicis Groupe SA. Publicis is an international advertising group which operates in 76 countries world-wide. It owns three advertising networks, a network active in media planning and buying services and an advertising production network specialised in the sale of advertising space. It also owns an advertising agency active in the United States. Bcom3 is also an international advertising and marketing communications services group with operations in over 90 countries. It concluded that the transaction's main impact will be in France, but even there Publicis will be only the third largest player behind Omnicom and Havas advertising.