On Friday 5 July, the European Commission announced that it had sent Amazon a formal request for additional information to comply with the Digital Services Act (DSA).
The Commission expects the US company to provide details on the transparency of its site’s recommendation systems and their parameters, as well as on the provisions relating to advertising.
As part of the DSA, companies designated as ‘very large online platforms’ must make public a site where advertisers can be searched and details of advertisements, including content, targeting information and reach, can be viewed.
Last March, Amazon’s request not to have to make its advertising database public was rejected by the European Court of Justice.
Amazon must provide information on the exact operation of its recommendation systems: characteristics, information and metadata applied to these systems. It has also been asked to detail the options available to users for refusing to be profiled via these recommendation systems.
In addition, the company will have to provide more information on the design, development, deployment, testing and maintenance of the Amazon Store advertising library online interface, as well as supporting documents relating to its risk assessment report.
Amazon has until 26 July to respond to the Commission’s requests. (Original version in French by Isalia Stieffatre)