The European Commission launched on Tuesday 14 January the call for proposals for campaigns to promote the purchase and consumption of EU agri-food products.
These campaigns will be co-financed by a budget of €200 million from the European budget. Of this, €118 million will be allocated to campaigns in high-growth countries such as Canada, China, Japan, Korea, Mexico and the United States. The remaining amounts will be used to promote products within the EU.
The call for proposals is...