Brussels, 01/07/2014 (Agence Europe) - The Commission is preparing to formulate basic principles to protect minors and consumers against the risks related to online gaming. Two recommendations are expected to be presented by the European Commission on Wednesday 9 July, to help member states develop their own legislation on communication on gaming-related dangers.
In a provisional version of the texts, that EUROPE has seen, the European Commission is critical that the imagery and texts relating to gaming may lead to a biased interpretation of the risks involved and encourage individuals to gamble irresponsibly. Common principles have therefore been set out by the Commission for positive communication in online gaming advertising, without, however, encroaching on the right of member states to introduce their own legislation in this area.
The main focus of the first recommendation is on the protection of minors from online gaming advertising and seeks to limit their exposure to it. Advertisements should therefore indicate the minimum age required for gambling and should not be broadcast in the media or during periods when children are likely to be viewing or listening. The provisional version of the recommendations demands that this kind of advertising is not visible near schools, sports halls or places where young people spend their leisure time. They will not be allowed to show minors or suggest that gaming marks the transition from adolescence to adulthood. A number of basic principles have also been established with regard to sponsorship. This will not be allowed in events aimed at minors. Another section on the recommendation relates to the information generally contained in advertising, which must not, for example, make unfounded claims about possible winnings, or suggest that gambling is necessary in any way or can compensate for difficult social or professional situations.
In a second recommendation, the Commission also establishes measures to be taken by operators with regard to customers, so that the latter can stay in control and to prevent gaming becoming a problem for them (a register, information for gamblers, limits on bets and no credit). The Commission is also providing recommendations on self-exclusion and awareness. So far, the industry has not responded negatively to the Commission's determination to establish basic European principles for communication on online gaming risks. (MD)