28/03/2013 (Agence Europe) - Gores and Premier Foods buy up Hovis. On Thursday 27 March, the European Commission gave the go-ahead to acquisition of joint control over the UK company Hovis Limited by the Gores Group and Premier Foods. The Gores Group is a US-based private equity investor. Premier Foods is one of the UK's largest branded food producers with brands including Ambrosia, Batchelors, Bisto and Hovis. Hovis manufactures and supplies flour and baked goods. The Commission concluded that the proposed acquisition would not raise competition concerns as Gores is not active in any markets in which Hovis is active and the vertical relationships between Premier Foods and Hovis are pre-existing and will not change as a result of the transaction. (EL)