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Europe Daily Bulletin No. 9734

6 September 2008
THE DAY IN POLITICS / (eu) eu/czech republic
Prague launches ambiguous information campaign with view to its EU presidency during first half of 2009

Brussels, 05/09/2008 (Agence Europe) - On 4 September, the Czech government launched a far-reaching communication campaign with a view to its EU Council presidency during the first half of 2009, with a highly ambiguous catchphrase: “Evrope to osladime”. Literally, the Czech wording has a positive meaning (to sweeten with sugar) but, in more current usage, it means “to be sickening” or “I'll make your life hell”. “The slogan plays on at least two meanings, the second being...

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