Luxembourg, 24/02/2006 (Agence Europe) - The Court of First Instance has confirmed the EU trademarks office in Alicante's refusal to register the brand 'Quicky' requested by the food giant Nestle because of the risk of the brand 'Quicky' being confused with the brandnames 'Quick' and 'Quickies', long held by Belgian fast food chain Quick, explains the Court.
The fact that the brandname 'Quicky' would have a cartoon rabbit over it does not change the matter, explained the European judges, because there is a danger of Quicky being confused with Quick and Quickies. Particularly because in food retailing, companies often distinguish between different lines of products by using sub-brands, in other words derived from the main brand and sharing some common elements with it. The Quicky brand could have been seen by the general public as a sub-brand of Quick restaurants, explained the Court of First Instance.
The Quick restaurants company opposed Nestle's request to register the 'Quicky' brandname.