The British pay TV firm BSKYB -BRITISH SKY BROADCASTING- has launched a friendly takeover bid of GBP 301.3 million for fellow UK firm SPORTS INTERNET, specialist in the design and management of Internet football sties. The operation will take the form of a share swap, namely 0.5622 BSKYB shares for each SPORTS INTERNET share, which are thus valued at 850 pence each.