In a judgment handed down on Thursday, 26 September, the Court of Justice of the European Union ruled that an advertised price reduction must be calculated based on the lowest price in the last 30 days (Case C-330/23).
In Germany, a consumer association had challenged how the discounter Aldi Süd advertises in its weekly brochures with price reductions or ‘price highlights’ for fruit. The supermarket claimed it was offering a 23% markdown on the price charged, even though the...