17/04/2024 (Agence Europe) – Following its latest plenary session, the European Data Protection Board (EDPB) has adopted an opinion on the validity of consent to the processing of personal data for advertising purposes, in the context of the ‘pay or consent’ models of the major online platforms. The EDPB considers that, in most cases, it is impossible for users to give valid consent and that the option of paying should not be the only one available to them. When developing...