The European Commission announced on Wednesday 14 November that it has approved the 2019 programme for the promotion of agricultural products in EU and non-EU countries, providing a budget of €191.6 million (€12.5 million more than in 2018).
€89 million is earmarked for campaigns in non-EU countries with high growth (Canada, China, Columbia, Japan, Korea, Mexico and the United States). Some of the money will be earmarked for the promotion of specific products, like table olives.