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Europe Daily Bulletin No. 12011

28th April 2018
Contents Publication in full By article 18 / 41
SECTORAL POLICIES / Cohesion
Traditional methods of communication on cohesion policy are most effective, study shows
Brussels, 27/04/2018 (Agence Europe)

“Old-fashioned billboards” and traditional media – newspapers, radio and television – remain the most effective means of raising awareness of cohesion policy, according to a study presented at a conference organised by Cohesify on Thursday 26 April.

The Horizon 2020-financed study, presented by Heinz Brandenburg of the University of Strathclyde, is based on a large-scale survey (8,500 people in 12 member states) and shows that the traditional means of communication, including good...

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