“Old-fashioned billboards” and traditional media – newspapers, radio and television – remain the most effective means of raising awareness of cohesion policy, according to a study presented at a conference organised by Cohesify on Thursday 26 April.
The Horizon 2020-financed study, presented by Heinz Brandenburg of the University of Strathclyde, is based on a large-scale survey (8,500 people in 12 member states) and shows that the traditional means of communication, including good...