Brussels, 15/10/2010 (Agence Europe) - According to a UK study, conducted by the Danish Aarhus University and the European Food Information Council (EUFIC), British consumers are aware of and understand nutrition labels on foodstuffs, but do not necessarily choose the healthiest options. Only 27% of those surveyed said they based their choices on the information on product labels. The main reason cited for choosing a particular product was taste. The study says that there has been too much focus on labelling and too little on “motivation for healthy eating”. The research carried out in the United Kingdom is part of a larger study undertaken in six member states (United Kingdom, Sweden, Germany, France, Poland and Hungary). (I.L./transl.rt)