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Europe Daily Bulletin No. 10210

9 September 2010
Contents Publication in full By article 24 / 29
GENERAL NEWS / (eu) eu/court of justice
Advocate General rules that solely price-based comparative advertising for foodstuffs is legal

Brussels, 08/09/2010 (Agence Europe) - In conclusions on case C-159/09, delivered on Tuesday 7 September, the advocate general found that, under the terms of the relevant European legislation (Directives 2005/29/EC on unfair commercial practices and 84/450 on comparative advertising) advertising which compares products - in this case foodstuffs - which meet the same needs and which can be seen as being substitutes for one another (interchangeability) purely on the basis of price is legal....

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