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Europe Daily Bulletin No. 10006

27 October 2009
Contents Publication in full By article 39 / 43
ECONOMIC INTERPENETRATION / (eu) advertising

Market expected to stabilise in 2010. - The global advertising market is to fall again this year and is not expected to stabilise until 2010. According to the latest forecasts by ZenithOptimedia, advertising expenditure will decline by 9.9%, whereas, in July, the media agency was less pessimistic with an estimated decline of -8.5%. The market fell considerably in North America (-12.6%), Western Europe (-11.2%), Central Europe (-20.9%), and Africa (-11.4%). The decline is less in Asia (-3.1%)...

Contents

A LOOK BEHIND THE NEWS
THE DAY IN POLITICS
GENERAL NEWS
ECONOMIC INTERPENETRATION
WEEKLY SUPPLEMENT