In the United Kingdom, more people voted on the TV programme “Big Brother” than in the 2004 European elections, noted Swedish European Affairs Minister Cecilia Malmström, at the ELDR Congress. In Sweden, the 38% turn-out in European elections wasn't all that brilliant either (European average: 44%). What if Messrs Daul, Schulz and Watson and Ms Frassoni were to share a room under the voyeuristic gaze of European internet surfers or release an electronic remix of Ode to Joy? (M.B.)