12/12/2007 (Agence Europe) - New European measures to combat misleading advertising and aggressive sales practices were due to come into effect throughout the EU on Wednesday 12 December. These measures include a ban on false “free” offers and on advertising based on the “pester power” of children (that is, which contain “a direct exhortation to children” to buy advertised products) on the internet. These techniques are included on a blacklist which notes twelve improper - and,...