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Image header Agence Europe
Europe Daily Bulletin No. 8293
Contents Publication in full By article 34 / 40
GENERAL NEWS / (eu) eu/sports

Study by European Audiovisual Observatory is brought into question

Brussels, 09/09/2002 (Agence Europe) - The European Group for Television Advertising (EGTA) reacted on Monday to a pan-European study published end May 2002 by the European Audiovisual Observatory on including advertising during football matches in some European countries. The EGTA reproaches the Observatory for not having made a distinction between the concept of "inserting short commercials" and that of "permanent superimposition on the screen", and questions the conclusions of the study which, "although mistaken, … could encourage the legislator to take restrictive measures to reprimand a fictitious situation". The association reacted after articles had appeared on this subject in the European media (see EUROPE of 7 June, p.16).

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