On Friday 11 March the European Commission decided to open a formal antitrust investigation into whether an agreement between Google and Meta (formerly Facebook) regarding online display advertising services may have breached EU competition rules.
Margrethe Vestager, Executive Vice-President for Competition Policy, found that through the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been targeted in order to weaken...