European Health Commissioner Vytenis Andriukaitis has written to EU ministers with responsibility for food labelling asking them to pay greater heed to misleading practices.
In a report published in June, the European Consumer Organisation (BEUC) highlighted that very often the labelling of food products is misleading, for example, with attractive descriptions or images (“traditional”, “artisanal”, etc.) being used to convey an impression of quality that bears little or no relation...