Having entered a partnership to acquire the spirits division from which SEAGRAM hopes to withdraw in the context of its merger with VIVENDI, French PERNOD RICARD and British DIAGEO came to an agreement on the sharing of brand names. Thus, DIAGEO will take over the names Crown Royal and Captain Morgan (rum) as well as the wines division of SEAGRAM. PERNOD RICARD will take over the whiskies and especially Chivas Regal and Glenlivet. See EI of 30 August.