30/03/2017 (Agence Europe) – Should printed advertising always indicate the identity and address of the party selling or should it simply mention a website containing this information? The European Court of Justice provided an answer to this question on Thursday 30 March by opting for the second solution. In its decision (C-146/16), the court concluded that although the information and the geographical address and identity of the professional operator should, in principle, be included in the advert, this is not necessarily the case when the means of communication used is subject to restrictions on space (as can be the case in printed advertising). Consumers who are likely to purchase the products concerned should, however, be able to obtain this information easily on the website mentioned in the advert or by way of this website. (JK)