World Cup generated revenues have increased by 66% over past decade. World Cup generated revenues have increased by 66% over the past decade. The World Cup organised in 2002 in South Korea and Japan generated $1.94 billion. This then increased to $2.63 billion in Germany in 2006 and $4.19 billion in South Africa in 2010. This figure reached $5.7 billion at the most recent World Cup last year in Brazil. Unsurprisingly, it is the television coverage and marketing rights paid by the sponsors...